I’m So Effing Hungry
Why We Crave What We Crave – and What to Do About It
Amy Shah, MD, leading medical doctor and Instagram personality @fastingmd, shares her proven 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting.
Hormone Havoc is a groundbreaking nutritional guide written by a physician and tailored specifically for women ages 30–60. Dr. Amy created this resource to give women a clear, science-backed plan to take control of their health and feel their best. At the heart of the book is her signature 30-30-3 method, a proven framework designed to simplify nutrition and deliver real results. Unlike any other resource, Hormone Havoc combines the latest research with a doctor’s expertise, making it a true game changer for women ready to master their bodies and transform their lives.
Drawing on the emerging science of psychobiotics–healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings–Dr. Shah has created a 5-step plan to help you make peace with food and your body.
What You’ll Learn in This Book
Freedom from excessive hunger and food cravings!
What You’ll Learn in This Book
Drawing on the emerging science of psychobiotics–healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings–Dr. Shah has created a 5-step plan to help you make peace with food and your body:
Step 1: Replenish
Your body by eating more nourishing, mood-balancing foods.
Step 2. Rewire
Rewire your brain to undo the addiction pathways and cravings for processed foods.
Step 3. Reset
Reset your circadian rhythm to activate hunger hormones that reduce your appetite.
Step 4: Refresh
Refresh with a good night’s sleep, using proven good sleep habits used by the U.S. military
Step 5: Retrain
Retrain your body with exercise that regulates key neurotransmitters that influence our hunger response.
“If you’ve ever felt held captive by your eating habits, this is the answer you’ve been waiting for.”
Will Cole, Functional Medicine Expert
Dr. Amy Shah, shares her 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting in I’m So Effing Hungry.
Introduction: I’m So Effing Hungry
Dr. Amy Shah kept hearing the same complaints from her patients: “I feel hungry all the time, even when I just ate.” “My cravings are out of control.” They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry.
So she created I’m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren’t your fault–and eating a healthier diet isn’t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.
“My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I’ve seen my program work for people all over the world. And it will work for you, too.”
Dr. Amy Shah’s
Life Changing Bestseller Books
Pre-Order Book
Hormone Havoc
Coming February 2026
A nutritional roadmap to help women thrive through perimenopause and menopause.
Amazon Barnes & Noble Bookshop Books-A-Million
I’m So Effing Hungry
Includes 30 delicious recipes!
A practical guide to healing hunger, cravings, and metabolism through the gut-brain axis.
Amazon Barnes & Noble Target Bookshop Books-A-Million
I’m So Effing Tired
Take back your health
A science-backed roadmap for beating burnout and restoring energy by working with your body’s natural rhythms.
Amazon Barnes & Noble Inbound
Work With Dr. Shah
As a business owner and double board-certified MD and nutritionist, Dr. Shah specializes in topics of health, wellness, business and leadership.
Click below to work with Dr. Amy Shah as a patient looking for wellness guidance or as a brand/founder for collaboration.